Crown Laboratories, Inc., a leading global skincare company, has announced the launch of its new Sarna® Eczema Relief Skin Protectant Lotion. This product joins the company’s portfolio as a key solution for sensitive, irritated skin, further reinforcing Sarna’s position as the #1 dermatologist-recommended topical anti-itch brand.*
The new lotion features a hypoallergenic formula with 2% colloidal oatmeal, specifically designed to relieve eczema-prone skin by restoring its moisture barrier and alleviating irritation. It has received approval from the National Eczema Association and is formulated to temporarily protect and soothe minor skin irritations and itching associated with eczema and rashes.
Key ingredients such as colloidal oatmeal, shea butter, jojoba oil, and beta glucan work together to create a lightweight, non-greasy formula that hydrates and nourishes the skin. The lotion also includes an innovative moisture peptide complex that helps strengthen and restore the skin’s natural moisture barrier.
“Eczema can be an incredibly frustrating condition, causing constant itching, irritation, and visible flare-ups that significantly impact daily life,” said Dr. Mamina Turegano, a board-certified dermatologist. “Sarna’s Eczema Relief Skin Protectant Lotion is an excellent option for patients seeking relief. With clinically-proven ingredients like colloidal oatmeal, it helps calm irritation and rehydrate the skin.”
Nicole Watson, Senior Vice President of Global Therapeutics Marketing at Crown, expressed enthusiasm for the new product: “We are thrilled to expand the Sarna brand with the introduction of Eczema Relief Skin Protectant Lotion. This product embodies our commitment to offering effective, scientifically-backed skincare solutions for individuals with eczema. Our focus on ‘Skin Science for Life’ drives us to continuously innovate and provide comfort to those in need.”
Sarna’s product range includes several solutions for irritated skin. Alongside the Eczema Relief Skin Protectant Lotion, the brand offers Sarna Calm + Cool for insect bites, sunburn, and poison ivy, as well as Sarna Sensitive Lotion for persistent itching. Recently, the company also introduced Sarna Bug Bite Patches, offering a novel approach to relieving insect bite discomfort.
Related topics
