Mediaplanet has launched an impactful initiative aimed at raising awareness about blood disorders, cancers, and bleeding disorders. The new campaign, titled Blood Health, brings together leading hematologists, oncologists, patient advocates, and celebrity spokespersons to highlight the significance and prevalence of these health conditions.
The initiative is designed to spark important conversations about the challenges faced by those recently diagnosed with blood-related illnesses, as well as those who are on a longer path to recovery. It focuses on key issues such as access to advanced treatments, the importance of early detection, and the critical role of bone marrow transplants in saving lives.
With a goal to reach a broad audience, Blood Health will be featured in today’s edition of USA Today, with distribution across major cities like New York, Detroit, Chicago, and Pittsburgh, totaling approximately 150,000 copies and an estimated readership of 450,000. The campaign will also have a national reach through a comprehensive digital strategy, leveraging social media platforms and top news sites. To explore the digital version of the campaign, visit: Blood Health Campaign.
The campaign has gained significant support from a diverse group of contributors, including renowned figures like actor Dave Coulier, medical professionals such as Dr. Belinda Avalos, President of the American Society of Hematology (ASH), Dr. Joseph Mikhael, Chief Medical Officer of the International Myeloma Foundation (IMF), and Dr. Jason Westin, Director of Lymphoma Clinical Research at MD Anderson Cancer Center. In addition, organizations such as the Leukemia & Lymphoma Society, Lymphoma Research Foundation, and DKMS Global are backing the initiative.
The print campaign will also be available at key events throughout the year, including the Tri-State Blood Cancer Conference in New York, the Texas Blood Cancer Conference in Dallas, and the 67th Annual ASH Meeting in San Diego. This ensures that the message reaches individuals directly impacted by blood cancers and disorders.
Mediaplanet’s Blood Health initiative is supported by contributions from prominent healthcare organizations and paid content from companies like GSK, Allogene, and Sobi, further strengthening the campaign’s mission to raise awareness and promote education on these critical health issues.
For more information about Mediaplanet and its campaigns, visit Mediaplanet.
About Mediaplanet
Mediaplanet is a global leader in content marketing, specializing in creating impactful campaigns across various industries. The company’s ability to connect experts with audiences through well-crafted stories has made it a trusted platform for brands seeking to educate and engage readers. With award-winning content and a mission to deliver valuable insights, Mediaplanet continues to serve as a powerful voice in the content marketing space.
Related topics
