Province Apothecary Introduces Its Most Potent Brightening Vitamin C Serum

Province Apothecary has unveiled its latest product, the ‘Illuminating + Radiant Vitamin C Serum,’ which the brand describes as its most powerful brightening formula to date. Suitable for all skin types, this lightweight, plant-based serum is formulated to deliver visibly brighter, smoother, and more hydrated skin without causing irritation. The serum contains 3-O-Ethyl Ascorbic Acid, a stable form of vitamin C, along with niacinamide to help reduce hyperpigmentation and even out skin tone. Additionally, Kakadu Plum Extract and omega-rich botanical oils are included to boost radiance and support the skin’s barrier function.

The serum reflects Province Apothecary’s nature-first philosophy, utilizing wildcrafted ingredients that are sustainably sourced and clinically effective. A distinctive pea-derived peptide called TeraTexture gives the product a luxurious glide, while a marine seaweed complex and a corn-based preservative system underscore the brand’s commitment to clean beauty. The formulation maintains a pH between 4.5 and 5.5 and is made entirely from natural ingredients, making it gentle both on the skin and the environment.

Set to launch on June 1 at The Detox Market, the serum will become more widely available on July 1 via the brand’s official website, provinceapothecary.ca. This release aligns with current industry trends emphasizing plant-based skincare, stable vitamin C formulations, and clean beauty. As consumers increasingly seek eco-friendly, non-toxic, and skin-sensitive products, Province Apothecary’s new serum positions itself within the expanding natural skincare and sustainable beauty markets. The product also represents the growing fusion of cosmetic and pharmaceutical benefits through cosmeceutical innovation, promising effective, clinically-backed skincare results.

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