Apple is preparing to launch a new version of its Health app, featuring an AI-powered coaching tool, with a potential release slated for spring or summer 2026. This new initiative, codenamed “Project Mulberry,” could transform the app into a subscription service as part of the upcoming iOS 19.4 update.
According to Bloomberg, the revamped Health app will utilize data collected from the iPhone and Apple Watch to power an AI health coach. By analyzing users’ health data and trends, the AI coach will offer personalized health insights, play informative videos on potential health conditions, and provide tailored recommendations.
Apple is believed to have developed the AI coach using data sourced from its team of physicians. The company is also working to expand its expertise by recruiting professionals in fields such as nutrition, physical therapy, mental health, and cardiology. Additionally, Apple plans to collaborate with external medical experts to produce the instructional videos featured in the app.
One of the notable features of the new app will include food tracking, where the AI coach offers dietary recommendations based on a user’s eating habits. For fitness enthusiasts, the app is also expected to leverage the iPhone camera to analyze workout form and provide exercise guidance, with possible integration into Apple Fitness+.
This shift towards subscription-based services is in line with Apple’s broader strategy. Bloomberg reports that some employees are referring to the new Health app and its features as “Health+,” suggesting that it could become part of Apple’s growing suite of subscription services. If true, this could provide a significant new revenue stream for Apple’s Services division, which already includes offerings like Apple TV+, Apple News+, Apple Fitness+, iCloud+, Apple Music, and Apple Arcade.
The Services unit, which has become a crucial pillar of Apple’s business following a slowdown in iPhone sales, now represents the company’s second-largest revenue source. The success of this new AI-driven Health app could further solidify the importance of subscription services in Apple’s future business model.
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