More American adults are showing signs of sun damage since 2020, according to a new survey by the American Academy of Dermatology (AAD). The Centers for Disease Control and Prevention (CDC) confirms that skin cancer is now the most common cancer in the U.S., mostly caused by ultraviolet (UV) overexposure.
The American Cancer Society (ACS) estimates 112,690 new skin cancer cases and 14,110 deaths in 2025.
Why Sun Damage Is Increasing
Dr. Veena Vanchinathan, a dermatologist from San Jose, said that people often lack basic knowledge about sun protection. This makes unsafe sun habits more likely.
Other causes include a thinning ozone layer, global warming, tanning bed use, sunscreen myths, and poor regulations, according to Dr. Nicole A. Negbenebor from the University of Iowa.
Public Awareness and Misconceptions
AAD surveyed 1,140 U.S. adults in early 2025. 96% said sun protection is important, but only 25% learned this from a dermatologist. Surprisingly, 67% reported tanning in 2024, a 13% increase since 2020.
Many still believe that sun protection is not needed on cloudy or cold days. Dr. Vanchinathan reminds patients that UV rays are still present during winter and cloudy weather.
Younger Generations at Higher Risk
The survey found that nearly half of Gen Z and Millennials had sunburns in 2024. This has contributed to a 10% rise in sunburns since 2020.
Many younger adults are unaware that a tan or sunburn is skin damage. Some even said tanning was more important than preventing skin cancer.
Dr. Negbenebor said she is seeing more young patients with skin cancer. Another 2024 survey by the Prevent Cancer Foundation found that less than one-third of Gen Z adults had annual skin checks.
The Risks Are Real
Dr. Vanchinathan warns that 1 in 5 Americans will develop skin cancer. While some cancers, like basal cell and squamous cell carcinoma, are linked to sun exposure, others like melanoma can affect areas with little sun, such as under nails or on the buttocks.
How to Talk to Patients About Sun Safety
Dr. Negbenebor encourages health professionals to explain what safe sun habits look like and how they can prevent cancer. She advises asking about sun habits, tanning bed use, and time spent outdoors.
Sun Protection Tips to Share
Seek shade between 10 a.m. and 2 p.m.
Wear broad-spectrum sunscreen with SPF 30 or higher
Reapply sunscreen every two hours and after swimming or sweating
Wear hats and protective clothing
conclusion
Some patients dislike sunscreen texture or smell. In those cases, offer alternative products and encourage daily use, especially if they enjoy being in the sun.
Doctors urge consistent reminders about sun safety. Annual skin checks can catch early signs of cancer. Primary care providers should refer patients to dermatologists if they see concerning skin changes.
Skin cancer is serious, but many cases are preventable with simple steps. Protect your skin every day.
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