TV personality and life coach Paul Brunson emphasizes that skincare is much more than vanity. “It impacts your confidence tremendously. It impacts your psyche,” he says. “Your skin impacts your psychology [and] your wellbeing.”
Brunson’s experience reflects that of many men, especially those who grew up when skin problems were overlooked and self-care wasn’t openly discussed. His own struggle with acne began in adolescence. “When I was in my early to mid-teens, going through puberty, I started to suffer from acne, and it went from mild to severe,” he recalls.
Without proper guidance, Brunson, now 50, tried to handle it on his own, which only made things worse. “There wasn’t a lot of research,” he explains, “and even less for black skin, so all that played a role.”
He was prescribed a skincare product containing retinol—something not recommended for people under 20—and without instructions, this caused further problems. “I didn’t stay out of the sun,” he admits. “I was using retinol and spending all day outside with no sunblock, no SPF. That triggered hyperpigmentation.”
By his early 20s, Brunson was dealing with scarring and skin damage from both the medication and years of neglect. “I had large black spots all over my skin, and I got to the point where I didn’t want to go outside.”
However, he eventually found a turning point, though it didn’t come overnight. “I went from using bar soap and water to discovering good products and a proper routine,” he says. “Thankfully, I saw the light through my wife and started experimenting with her skincare products.”
Brunson began building an effective skincare regimen and learned the value of ingredients like vitamin E and the importance of SPF protection.
Today, he passionately shares what he’s learned, especially about ingredients such as Thiamidol found in Nivea Men products, which treat hyperpigmentation. “If I had access to this 20 years ago, it would have been a game-changer,” he says. “It would have been a miracle.”
He stresses the connection between skin health and mental wellbeing. “Many who struggle with skin issues have low self-esteem. We rely heavily on external validation. When someone compliments your skin, it lifts your spirits and shows your routine is working.”
Brunson views skincare as self-care and believes this mindset shift helps break gender stereotypes about beauty and grooming. “Self-care is now self-love, which strengthens wellbeing—and that’s something everyone can support.”
Regarding men opening up about skincare, he sees progress. “The stigma is fading, but it’s a generational challenge.” Younger men, especially Gen Z, normalize facials even during barber visits—something older generations might not consider.
He believes visibility is key. “More men need to see others who have struggled and overcome skin issues. Conversations and content help tremendously.”
Brunson practices what he preaches. He recalls a candid chat about skincare with reality star Pete Wicks five years ago. “To some, that might seem strange, but we talked openly, breaking the stigma.”
His current routine is simple and effective. “I’ve stripped things back because products are better now. Sometimes less is more.” His essentials include a facial wash, moisturizer, and always SPF. Occasionally, he uses a mask before bed and pays attention to hydration and sun exposure.
For those overwhelmed by skin problems, Brunson offers encouragement. “I’ve been there. I thought it was permanent. I felt stuck with it every time I looked in the mirror.”
But he assures change is possible. “It starts with you. You need a routine and good products.”
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