A new study published on June 9 in Pediatrics by Northwestern Medicine warns that viral skincare trends on social media, particularly “Get Ready With Me” (GRWM) videos, could be putting children and teens at risk of long-term skin damage and allergies.
The research is the first peer-reviewed analysis linking social media beauty routines to both dermatological and psychological concerns in girls between the ages of 7 and 18. It reveals that these young viewers, inspired by online influencers, are often using an average of six skincare products daily. In some cases, routines involve layering more than a dozen different products.
“It’s problematic to show girls devoting this much time and attention to their skin,” said Dr. Molly Hales, lead author of the study and a board-certified dermatologist at Northwestern University Feinberg School of Medicine.
The study highlights not only the potential health issues—such as skin allergies caused by excessive use of serums, eye creams, and exfoliants on young, sensitive skin—but also the financial burden. Researchers found the average monthly cost of these teen skincare regimens is $168, with some reaching over $500.
Despite the extensive routines, many young users overlook basic skin protection. Only 26 percent of the daytime regimens studied included sunscreen—considered essential for healthy skin, especially during childhood and adolescence.
With the popularity of skincare content on TikTok and other platforms continuing to grow, experts urge parents and educators to guide children toward evidence-based skincare and to promote healthy, age-appropriate habits.
The study serves as a call for greater awareness about the influence of social media on children’s health choices and the need for better education around safe and effective skincare.
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