Several major trends and launches are currently shaping the skincare landscape across the Asia-Pacific (APAC) region. From established brands like LG Household & Health Care expanding their global reach, to innovative new entries like Good Pharma Dermatology’s Vytle, the region’s skincare industry is rapidly evolving. Here are five key stories making waves in the sector.
LG Household & Health Care Expands into North America
South Korean consumer goods company LG Household & Health Care is focusing on expanding its presence in North America through three of its key skincare brands: The Face Shop, Belif, and CNP. This strategic move aims to tap into the growing demand for beauty products in the North American market.
The company’s approach involves promoting hero products from each brand while also introducing new, localized offerings. As part of this effort, LG is rolling out exclusive product launches tailored specifically for North American consumers. “To meet the needs of the North American market, we’re emphasizing strategic brands and continuously introducing new products,” said a spokesperson for the company.
Good Pharma Dermatology Launches Vytle for Sensitive Skin
Good Pharma Dermatology, the Singapore-based company known for its dermatologist-developed Suu Balm, is expanding its offerings with the launch of a new brand: Vytle. This new line, launched in late September, targets consumers seeking effective, dermatologist-backed skincare solutions for sensitive skin.
Vytle debuted with two products: a lotion and a cleanser, both formulated with the same scientific rigor that made Suu Balm a success. Developed by Dr. Tey Hong Liang of Singapore’s National Skin Centre, Vytle aims to attract a broader base of consumers looking for reliable, scientifically validated skincare solutions.
Facetheory Targets Eco-Conscious Consumers in APAC
Facetheory, a brand that has gained traction in global markets, is now focusing its attention on the Asia-Pacific region. The company plans to capture the growing segment of eco-conscious consumers by offering effective skincare products at accessible price points, with a strong emphasis on sustainability.
The brand recently unveiled a refreshed look, marking almost a decade since its launch. Facetheory’s Chief Marketing Officer, Marc Gallagher, highlighted the importance of aligning with consumer expectations around ethics, formulation practices, and value. “Consumers expect brands to overdeliver on value for money, and we aim to meet those expectations with a commitment to ethical practices,” Gallagher said.
Gpower and Amorepacific Collaborate on Beauty Tech
In a groundbreaking partnership, Gpower has signed a memorandum of understanding with Amorepacific’s Pacific Tech to develop advanced beauty tech devices with diagnostic and personalized skincare features. This collaboration seeks to combine Gpower’s technological expertise with Amorepacific’s established brand presence to offer differentiated beauty solutions.
The primary focus of the partnership is to create devices capable of conducting skin diagnostics while also providing tailored skincare recommendations. The two companies will begin discussions on product development schedules and supply terms in the coming months.
Origins Launches Youthtopia with Upcycled Ingredients
Origins, the natural beauty pioneer, has launched a new series called Youthtopia, which highlights the transformative potential of upcycled beauty ingredients. The new collection taps into the growing interest in sustainability by using upcycled apples sourced from a family-run farm in Canada.
The Youthtopia line includes two products: the Peptide Plumping Apple Cream and the Refining Apple Peel. These products not only aim to deliver anti-aging benefits but also spotlight the potential of upcycling in the beauty industry, a trend that Origins is keen to explore further.
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