Gillette India reported a 60 percent rise in third-quarter profit, driven by strong demand for grooming products. The Procter & Gamble-owned brand posted a profit of 1.59 billion rupees (\$18.7 million) for the quarter , up from 991 million rupees the previous year. Revenue from its core grooming segment, including razors and shaving gels, grew 15.6 percent to 6.45 billion rupees.
While oral care sales remained flat, the profit jump was credited to new product designs and innovations, especially in multi-blade systems. The company also increased advertising and promotion expenses by nearly 61 percent, causing a modest 5 percent rise in total expenses. Rural demand, supported by good harvests and government aid, helped balance weaker urban sales affected by rising living costs.
Gillette India’s strong results highlight the steady demand for grooming products in rural areas, despite urban consumers cutting back due to inflation. By focusing on product innovation and boosting marketing, the company has strengthened its position in the grooming market, using rural growth as a key driver.
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