Advances in AI and augmented reality are rapidly transforming the beauty industry by offering highly personalized experiences that were once only imagined. Consumers can now use smartphones to virtually try hundreds of lipstick shades without visiting stores or test products through apps that scan their skin and recommend customized routines. This shift marks a new era for beauty brands, driven by innovation and digital tools.
According to InsightAce Analytic, the global AI market in beauty and cosmetics is expected to reach \$13.34 billion by 2030, growing annually by nearly 20 percent. Beyond personalized services, AI is also helping brands improve product development and streamline operations, fueling ambitious efforts to redefine beauty care.
L’Oréal is at the forefront of this digital revolution. Their Smart Skin Scan tool diagnoses skin conditions and matches products to individual preferences. Their AI assistant, Beauty Genius, offers tailored skincare and makeup advice, answering questions on issues like acne and hair loss. Another innovation, Derma-Reader, analyzes over 11 skin features and provides customized lifestyle and product recommendations.
Lancôme has also gained recognition for its Skin Screen technology, winning the global Innovation in Beauty Technology award. This system delivers deeply personalized care, adapting to each client’s unique skin profile.
AI is changing makeup selection too. Estée Lauder’s chatbot acts as a digital consultant, guiding users through product choices based on their skin type and preferences. Their Voice Makeup Assistant app combines AI and AR to give real-time feedback on makeup application, especially benefiting visually impaired users.
Sephora’s Virtual Artist uses augmented reality to let customers try virtual swatches of makeup. It uses AI to analyze facial features and skin tones, recommending flattering colors that help shoppers shop confidently and reduce returns.
Smart mirrors are another high-tech innovation. CareOS offers an AI-powered bathroom mirror that reads beauty product labels and provides personalized advice without any touch. Its 4D imaging and intelligent lighting enhance the user’s experience. HiMirror is a smart mirror that uses a camera to assess wrinkles, redness, dark spots, and pores, creating a customized skincare plan and tracking changes over time.
As AI and AR reshape the beauty world, traditional methods are evolving into new, more informed, and engaging experiences. The industry’s embrace of these technologies promises a future of more effective and personalized beauty care for consumers worldwide.
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